Erlebnisbericht – Eröffnung Apple Retail Store in Oberhausen

25. September 2010 von Daniel Tomas
Heute war es wieder soweit, die Geburt des mittlerweile 4ten Apple Retail Stores in Deutschland stand auf dem Programm.

Um 8 Uhr
machten wir uns auf den Weg ins CentrO nach Oberhausen.

Obwohl wir schon um 8:30 Uhr (1,5h vor der Eröffnung) vor dem Store standen, hatten wir schon gut 200-300 Apple verrückte vor uns. Während der Wartezeit wurden wir mit gratis Kaffe und Brötchen versorgt. Über die Qualität der Brötchen kann man sicher streiten, ich schreibe besser mal nichts dazu.

Wie bei jeder Eröffnung eines Apple Stores rannten auch dort wieder die obligatorischen „Fanboys“ durch die Gegend. Egal ob mit Apple Tattoo oder Apple Logo in den Haaren.
Naja, jedem das seine! – Nichts für mich.

Gegen 9 Uhr
durfte die registrierte Presse dann den Store betreten – da wir uns kurzfristig entschieden Live vor Ort zu sein, mussten wir noch etwas warten. Allerdings war es auch mal spannend dieses Ereignis aus Consumer Sicht zu beobachten.

Um halb 10
fing die Typische „Apple Show“ an. Wild rumschreiende Apple Mitarbeiter rennen durchs CentrO und klatschen Leute ab die in der Warteschlange standen. Die Schlange hat sich jetzt fast bis zum Ende des CentrO´s verlängert. Immer mehr Menschen wollen den neuen Apple Retail Store besuchen.

Kurz vor 10
Die Apple Mitarbeiter Klatschen und machen eine Laola Welle nach dem anderen. Es dauert also nicht mehr Lange. Als die letzten 10 Sekunden anstehen, zählt die Masse voller Vorfreude von 10 auf 0 runter.

Um Punkt 10 Uhr eröffnet der 4. Apple Retail Store in Deutschland.

Obwohl ich nicht ganz vorne stand, war ich schon 5 Minuten später im Store und konnten mein T-Shirt in den Händen halten. Mein erster Gang war der zu den neuen iPods bzw. zum neuen iPod Touch. Schönes Gerät – zu leicht – nichts für mich! Danach ging es zum neuen Nano. Zu kleines Display bzw. generell zu klein – nichts für mich!

Alles in Allem kann man sagen, dass der Store sehr gelungen ist. Aber was erwartet man auch, ist ja schließlich Apple. Wenn man sich heute umgucken wollte war es ganz sicher der falsche Tag dafür. Es war es einfach zu voll.

Einige Impressionen folgen später.

dt/cm/

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